Marshall McLuhan: There is absolutely no inevitability as long as there is a willingness to…

There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.
Commentary
In The Medium Is the Massage: An Inventory of Effects (1967), McLuhan suggests that we are not powerless in the face of technology. By paying attention to what is happening, we can recognize its influence and make more conscious choices. This principle has much in common with yoga philosophy, particularly the practice of self-study (svādhyāya).

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