From Broadcasting to 'Bot

officially lullabot

"You're always you, and that don't change, and you're always changing, and there's nothing you can do about it.”

    ―Neil Gaiman, The Graveyard Book

I am writing to announce that I have made the difficult decision to resign from Wisconsin Public Radio. My last day will be Friday, February 14. I have accepted a job offer to be a Senior Developer at Lullabot.

When I started working at Wisconsin Public Radio nearly eight years ago, I had not yet finished my Ph.D. in musicology. I had been a stay-at-home dad and my first-born daughter was about 18 months old. I had decided that I needed to start supporting my family and to give my wife the opportunity to be a stay-at-home mom. It was one of the best decisions I have ever made.

WPR provided me with an awesome opportunity to grow professionally. During my first year, I quickly moved from traffic (radio data systems), to application development, to web development. WPR gave me the opportunity to geek out like never before. They sent me to week-long training courses in VB6, C#.NET, ColdFusion, and more. I learned PHP, SQL, ActionScript, Java, C, C++, Python, and, of course, Drupal. Over the past eight years, I have built countless custom applications for the wonderful people in WPR's membership, major giving, and underwriting departments.

In 2007, I launched WPR's online underwriting program. In addition to the original goal of setting up the technology for delivery, I created sell sheets (that looked like the work of a back-end developer), forged numerous partnerships, trained our salespeople and traffic department, and established multiple new revenue streams. Then I was invited to describe our online fundraising program at various conferences, webinars, in a public media toolkit for online fundraising, and on public media trade websites. While I am very proud of the success we have achieved in this area, what I really like to do is build websites.

During my time at WPR, the web team has grown from one person to seven people, and we converted most of our major web properties to Drupal, including,,,, and We made radio history with our broadcast of the Open Goldberg Variations. Additionally, over the past few years I have done a fair amount of freelance Drupal development and consulting for a variety of organizations, such as Harvest Public Media, Gorton Studios, TEN7, Public Radio International, Nevada Public Radio, and others.

When I built my first Drupal site, I followed along with the book Using Drupal, which was written by Lullabots. I first learned how to build Drupal modules watching the Lullabot Learning Series DVDs.

Over the past few years, I have had the pleasure of getting to know various Lullabots (at least 15 people, by my count) at numerous DrupalCons, DrupalCamps, code sprints, organizing the Twin Cities Drupal Camp, and working on the Drupal 8 Configuration Management Initiative.

When someone from Lullabot asked me to apply more than a year ago, I was definitely not looking for a job. But today I am ready for a new adventure. I have greatly enjoyed my time working at WPR and with my co-workers. I am surely going to miss a lot of people at WPR, especially people in the fundraising department, web team, and my boss, Mary Kay Dadisman, who has been an exceptional mentor and advocate.

Since Lullabot is a fully distributed company, my day-to-day life will change only slightly. I was thrilled five years ago when WPR was willing to let me start working remotely, and now I'm perhaps even more excited about working at a company where all of the employees are remote. I will continue working in the same home office. My wife and dog will still be the co-workers that I see in the hallway. I'll continue to build websites using the same, or very similar, tools. Instead of working on public radio websites, now I will get to work on an exceptionally talented team that has a long history of building some awesome, high profile websites.

Although I will miss my dedicated colleagues at Wisconsin Public Radio, and I am a bit nervous about leaving a stable job that I still greatly enjoy, I am excited to start this new phase of my career.


I'm thrilled for you and hope that you will always continue to dream and fly with those dreams! I'm very proud of you and love you very much!!

You have certainly EARNED your new position Matthew, and we are sure Lullabot will benefit from your skills as did WPR. You've always aimed high and this is another success for a guy who knows no limit. Way to go Son ! Love, Mardy and Lynn

Well, well done Matthew. Not only have you proven to be a super, dedicated student, you are now proving to be an invaluable colleague and teacher. Plus, you write a mean appreciation letter! Lullabot is lucky to have you. All love Lynn.

Hey Mattew:

While I only understood about 6.28 % of what you wrote about Bots and other technology, I figured out that you are moving from a great job to an even better job. Congratulations and best of luck from your Uncle Neil, the dinosaur with a flip phone.

Congrats and all the best in your new adventure!